From Tuesday, artists can use Spotify for Artists to disclose that their profile represents an AI Persona. The badge is the latest step in an industry-wide push to label or restrict AI-generated music. “While we believe all artists have creative choice in determining how they present themselves, Spotify’s programming is focused on elevating music from authentic artists building careers in music,” Spotify said. France’s Deezer says it was the first streaming service to detect and tag AI music at the platform level, back in 2025. The company says up to 85% of streams on fully AI-generated music were fraudulent in 2025, and that it strips those from royalty payments.