Human Power of N Company, which markets the Humann brand, challenged Force Factor’s claims that Total Beets is “America’s #1 Best-Selling Beets Brand,” the “#1 Best Selling Beets Brand in America” and the “#1 Beets Brand in America.” NAD agreed with Force Factor, concluding that consumers generally understand such claims to mean a product is purchased more frequently than competitors. Qualification requiredNAD therefore found Force Factor had substantiation for all three challenged claims based on current total unit sales data. Force Factor stated in the proceeding that it “will comply with NAD’s recommendation.” NutraIngredients contacted Force Factor and Humann for additional comment but did not receive responses as of publication.