Karen Hollis of K. Hollis Jewelers in Batavia, IL, put it more bluntly: “SHOW IT to the customer!!!” “Have the staff wear statement pieces featuring pearls,” said James Messier of Arthur’s Jewelry in Bedford, VA. Theresa Peregoy of Classic Facets in Edgewater, CO, described stringing and knotting pearls on colorful cord “to update the look.” said Stacey Horcher of Synergems in Lincolnwood, IL, who walks customers through the differences between Akoya and South Sea pearls and the mollusks that produce them. “Pearls have been dead for us,” said Lee Krombholz of Krombholz Vintage Jewelry, in Montgomery, OH. “Move your store closer to the ocean,” suggested Bill Elliott of Ross Elliott Jewelers in landlocked Terre Haute, IN.