At Retail Marketing Day, CEO Fay Van Weddingen will explain the plans. While they’re right at the heart of the festivities, this Belgian retail institution is primarily focused on broadening its horizons. “To mark our 70th anniversary, we want to further increase our visibility,” says CEO Fay Van Weddingen. From superwoman to a magical foursome“We’re also adjusting our social media strategy and have completely re-evaluated our customer personas,” Van Weddingen continues. Van Weddingen doesn’t want to say much more about it for now: she’ll explain the process in detail during her keynote at Retail Marketing Day.