Ford Fathom: Ford’s Next EV Truck Gets a Name & Starts Under $30KThe first-ever UEV platform vehicle – a mid-size pickup – will be called the Ford Fathom, and it’ll arrive with an attractive price tag. It’s been years since Ford began developing its all-new Universal Electric Vehicle (UEV) platform, which aims to revolutionize the manufacturing process and make EVs affordable. Now, we’re finally learning what it will be called – the Ford Fathom – as well as how much it’ll cost. The Ford Fathom is officially official, which likely comes as a bit of a surprise – and disappointment – for those pining for a return of the Ranchero. From there, every Ford Fathom will be capable of running the company’s BlueCruise hands-free highway driving assistant, with Apple Maps built right in – though it will still support Apple CarPlay and Android Auto.