Taylor Farms is under fire—again. There have already been more than 300 reported cases of illness linked to the spicy peppers. Products, including salsa and guacamole, are being pulled from shelves at Walmart, Kroger, Target, Trader Joe’s, and Whole Foods. “Consumers are likely to avoid all Taylor Farms products for a while,” Joe Feldman, senior managing ​director at Telsey Advisory Group, said. “Taylor Farms will have to work hard to change the perception that its products can make people sick.