Champion has officially entered the world of K-pop, and the internet is buzzing over its newest face: V of BTS. The heritage sportswear label announced a global partnership with the singer, marking one of the year's most talked-about celebrity brand tie-ups. The news, first reported by WWD, confirms that Champion has snagged V from the ultra popular K-pop group BTS for a global partnership, with the singer known for his cultural influence across music, fashion and art. What People Can Expect From the CampaignThe True Champion campaign launches globally on Monday. As the True Champion campaign unfolds this week, expect the partnership to dominate feeds well beyond its Monday launch, with ARMY and fashion followers alike watching closely for what comes next.