What CFOs Need to See in a CX Business CaseA customer-experience ambition is not yet a business case. What Matters Here: What Makes a CX Business Case Financially Credible? Build Shared Accountability Between CX and FinanceA CX business case should not end when finance approves the budget. Editor's note: The following table highlights the most important lessons, actions and strategic considerations emerging from what CFOs expect from CX leaders' business cases. FAQ: CFOs and the CX Business CaseEditor's note: These questions address the most common gaps between CX proposals and finance expectations, based on interviews with CFOs and finance leaders.