Customer experience has always had a theory problem — an industry partly built on frameworks and maturity models no customer has ever felt. The deep end — where AI actually reshapes customer experience — is data, and most theorists have never been near it. All are customer experience — built on real-time data and models wired into the operation. Conclusion: Raise the Burden of ProofNone of this is an argument against AI in customer experience — it's an argument against pretending. AI didn't lower the bar for expertise in customer experience.