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How the Ahmed Seddiqi 75th anniversary campaign reached 17.9 million users
['Anup Oommen', 'The Author', 'Anup Oommen Is The Editor Of Campaign Middle East At Motivate Media Group', 'A Well-Reputed Moderator', 'A Multiple Award-Winning Journalist With More Than Years Of Experience At Some Of The Most Reputable', 'Credible Global News Organisations', 'Including Reuters', 'Cnn', 'Motivate Media Group. As The Editor Of Campaign Middle East', 'Anup Heads Market-Leading Coverage Of Advertising']
Campaign Middle East
Ahmed Seddiqi has revealed details about its integrated marketing campaign to mark its 75th anniversary, which celebrates its past, but also outlines its vision for the future.
Ahmed Seddiqi worked with Create.
Our anniversary was also an important moment to further evolve the Ahmed Seddiqi brand through our brand refresh, and ensure this evolution was reflected across our retail and brand touchpoints.”
He added, “As Ahmed Seddiqi marked its 75th anniversary, this presented an opportunity to bridge both audiences.
Ahmed Seddiqi set out to build this campaign around brand awareness, recall, preference and strengthening brand reputation, which is why it focused on diverse initiatives and activations.