SHOEMART’s Back-to-School Scholarship makes waves by supporting kids’ education

['Anup Oommen', 'The Author', 'Anup Oommen Is The Editor Of Campaign Middle East At Motivate Media Group', 'A Well-Reputed Moderator', 'A Multiple Award-Winning Journalist With More Than Years Of Experience At Some Of The Most Reputable', 'Credible Global News Organisations', 'Including Reuters', 'Cnn', 'Motivate Media Group. As The Editor Of Campaign Middle East', 'Anup Heads Market-Leading Coverage Of Advertising'] Campaign Middle East 2026-08-11 08:55:57

SHOEMART has launched its Back-to-School Scholarship Campaign for the third year, giving students the opportunity to receive financial support towards their education, and supporting families as they prepare for the new school year. View this post on Instagram A post shared by 104.8FM | Channel 4 Dubai (@channel4dubai)The brand recognised that education-related expenses also go beyond Back to School shopping. These insights played an important role in bringing back the Shoemart Scholarship Campaign for the third year, helping support families with their children’s education. View this post on Instagram A post shared by Al Rabia 107.8 FM (@alrabiafm)As such, the primary target audience was parents aged 28–45 with school-going children across the region. View this post on Instagram A post shared by 104.8FM | Channel 4 Dubai (@channel4dubai)CREDITS:Client: SHOEMARTCreative output: In-house