Baobab is a functional powerhouse. What is baobab’s growth potential as a functional food? Baobab already has significant market penetration, but this is trending upwards, buoyed by the gargantuan popularity of functional foods. The global baobab market was valued at $91.9m in 2025, according to Mordor Intelligence, and is projected to grow at a compound annual growth rate (CAGR) of 11.35% up to 2031. Several structural factors could temper baobab’s potential as a functional ingredient, explains Nandurkar.