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Yas Asset Management appoints Publsh for 2026 race weekend
['Ishwari Khatu']
Campaign Middle East
Yas Asset Management has named Publsh Media Group as the exclusive commercial partner for Yas Marina Race Weekend 2026, handing the company sole rights to shape the marina’s commercial, media and experiential landscape for the weekend.
As part of the agreement, Publsh will manage commercial partnerships, branded media assets and experiential activations at Yas Marina during the race weekend.
Yas Marina, located adjacent to Yas Marina Circuit, recorded more than 120,000 visitors during the 2025 race weekend.
With Publsh Media Group, we’re ensuring that opportunity is realised to its fullest,” said Jassim Albastaki, General Manager, Yas Asset Management.
The 2026 Yas Marina Race Weekend is scheduled to take place at Yas Marina Circuit from 4 to 6 December.