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How Louis Vuitton’s Monogram, Now 130 Years Old, Became a Universal Status Symbol
['Julie Coe', "Madeline O'Malley", 'Natalia Rachlin']
Architectural Digest
“The original patent explicitly indicated that the Monogram motif could be interpreted in different colors, sizes, and across various materials,” says Pierre-Louis.
For the Monogram’s 130th birthday, Louis Vuitton has gone back to the pattern’s roots as a jacquard and created the Monogram Emblème, a woven organic cotton-linen blend that features a subtle three-dimensional effect.
“The enduring legacy of the Monogram canvas is rooted in our savoir-faire,” says Pierre-Louis.
But reimagined at the hands of Loro Piana, it becomes a canvas for experimentation with exquisite materials and techniques, a confident display of savoir faire.
Primavera in Valsesi Photo: Courtesy of Loro Piana Danza di Fibre Photo: Courtesy of Loro PianaWhen Loro Piana started making in-house collections in the mid-1980s, the plaid was among its first finished products.