Media Use Settles Into A New Routine – 2026 Where Are The Audiences? research series also has some good news for local platforms. 2016-2022 saw rapid rates of change in media use in NZ but from 2023 to 2026 we are now seeing stability. The decline in streaming music on Spotify and in podcast discovery is an interesting departure from the international trends by NZ audiences. There is no lack of love for local music – we just need to help audiences find it,” said Harland.