Winning One Big Week was only the beginning for Johannesburg creator Kgomotso Masebuko. More importantly, her journey demonstrates what the Dentsu School of Influence in partnership with CSA was designed to achieve: turning creative potential into real career opportunities. Backing young creators“For us, this week was about creating real access for creators – access to the right tools and to people in the industry who can help them hone their craft,” says the FoneYam team. “Our goal has always been to give emerging creators access to the mentors, brands and real-world experience that help launch careers,” she said. About One Big WeekOne Big Week is a School of Influence programme designed to surface and develop the next generation of creator talent through real briefs, mentorship, and industry exposure.