*While the Trad Wife has become a global social media archetype, the reality of consumer class women in South Africa tells a grittier story of modern womanhood. “But it doesn’t stop there for South African consumer class women. Further bucking the Trad Wife trend, only 2% of South African consumer-class women identify as non-working housewives. The modern South African woman wears many hats, often before breakfast.” There’s no resting on laurelsThe South African consumer class woman is still building.