On the latest episode of Training Camp, host Adam Marburger sat down with industry legal expert Jim Ganther of Mosaic Compliance Services to unpack how decades of incremental regulations have culminated in a high-stakes era of advertising enforcement and industry-driven accountability. Instead, he explains that consumer protection law began with the Federal Trade Commission (FTC) Act of 1930, with Section 5 establishing a broad rule against “unfair and deceptive acts and practices,” though it left those terms largely undefined for decades. The regulatory warning shot sparked immediate market shifts because within 60 days of the FTC’s notice, the industry witnessed a faster transformation in dealer advertising practices than in response to almost any prior regulatory directive.