Rob Larson, President of Larson Ford, joins us on today’s Inside Automotive episode to discuss how his family’s business adapted to these challenges by adopting new technologies, expanding mobile services, and fostering a staff culture with high retention rates. The first was the internet: Having grown up around technology, Larson says the dealership adapted quickly, building an internet sales department early on, and learning how to communicate with customers online. Currently, Larson Ford operates five mobile service vehicles, each equipped slightly differently to handle a range of repairs.