The Digital Marketing Association of the Philippines (DMAP) will hold DigiCon 2026 on Oct. 15 and 16, focusing on how connections among people, technology, data, and business processes can drive innovation in the digital industry. This year’s conference will carry the theme “interoperability,” which DMAP defines as the ability of different teams, systems, and sectors to work together. DigiCon 2026 co-chair Raymund Sison said the conference will examine how collaboration can produce results beyond what organizations can achieve independently. “Innovation” will examine artificial intelligence and human-machine collaboration, while “Integrated” will focus on partnerships among organizations from different fields. The initiative is intended to bring DigiCon discussions and activities to audiences outside the main conference.