Porsche Centre South Lakes, the trading name for Parker & Parker, has implemented the Connect platform from Mad Devs as part of its ongoing investment in customer experience, operational efficiency and digital retailing. The retailer, which has represented the Porsche brand since 1957, is the oldest official Porsche Centre in the UK. Porsche Centre South Lakes serves customers across Cumbria, Lancashire and the wider North West. Simon Parker, centre principal at Porsche Centre South Lakes, said: “Porsche Centre South Lakes has always combined the heritage and values of the Porsche brand with a commitment to delivering an exceptional customer experience. It enables our team to spend less time on administration and more time focusing on what matters most, delivering a personal and memorable ownership experience for every customer who chooses Porsche Centre South Lakes.”