Third, they treat adoption as organisational change, not a feature rollout, using sponsors and champions to turn curiosity into everyday habit. Start with a purpose lawyers can believe inLaw firms don’t adopt AI because it’s fashionable; they adopt it when it makes their work (and their day) better. It helps to talk about these outcomes in plain language and to connect them to real moments in a lawyer’s day. And that’s because people can see ‘someone like me’ using AI successfully on the work they do. Show the impact in real work, not in theory‘AI saves time’ is not in itself that persuasive as a concept.