The “Arkaç” shopping and entertainment center hosted an event organized by the Embassy of the Republic of Korea in Turkmenistan as part of the Korean Culture Week. The event attracted many visitors eager to get acquainted with Korean traditions. The audience mainly consisted of young people and the younger generation, as Korean culture, particularly through K-Pop, reflects values close to them such as friendship and teamwork. It included a photo zone against picturesque Korean landscapes, the opportunity to receive a postcard with one's name written in Korean calligraphy, as well as watching videos of K-Pop dances. Every guest took home a small souvenir from Korea, many colorful photographs, and of course, a good mood.