Reduce Baby Shark to a nursery rhyme that has gone viral, however, means not grasping the dimension of what Pinkfong has managed to build around it. In 2025 Pinkfong brought him back into the spotlight on the occasion of the celebrations for the tenth anniversary of Baby Shark. «Ten years ago I danced next to Baby Shark. In 2026 the company continues to describe Baby Shark as its own big international engine, while simultaneously expanding other IPs like Bebefinn and even experimenting with AI-powered experiences. In 2016, Park Geon-roung didn’t sing Baby Shark: Danced in front of the camera while someone else lent vocals to the song.