The response highlighted strong curiosity and growing momentum for New Zealand wine, despite the wider category headwinds for the overall wine market in these countries. Central to this success is the White Wine Emoji campaign. By sparking conversation around the absence of a white wine emoji, the campaign has driven international media coverage and social discussion, while positioning New Zealand as a leader in white wine. Our eye catching stand design captured the essence of what makes New Zealand wine truly unique: the purity and vibrancy of our landscapes, the passion of our people and our deep rooted commitment to a sustainable future. Together, we hosted a highly successful networking event, bringing together trade professionals, industry peers, and long time friends of New Zealand wine.