As New Zealand producers consider the opportunities (and hurdles) of the New Zealand-India Free Trade Agreement, Sonal is uniquely placed to share insights. How have Indian wine consumers changed over that time? We’re also seeing greater willingness to explore new regions and styles, provided producers invest in education and market visibility. What are your three most important pieces of advice for producers looking to enter the market? Third, work with an experienced consultant who understands the Indian wine market and can connect you with the right importer, one with strong distribution and a real commitment to building your brand.