Here come the price hikes: the continuing memory crisis will make the iPhone 18 Pro even more expensive to manufacture, with it expected to cost Apple almost 40% more to make than the iPhone 17 Pro. In analysis from TrendForce into the bill of materials (BOM) of the iPhone 18 Pro, it is believed that the cost of producing one unit will be about 38% higher year-over-year, compared to the iPhone 17 Pro. A Bill of Materials proportion of costs for the processor, display, and memory in the iPhone 18 Pro. The change will try to soften the price increases for the iPhone 18 generation and preserve shipment volume. As for how much this could be, one analyst prediction on July 31 put the iPhone 18 Pro as being $250 to $300 more than the iPhone 17 Pro.