This year, the most memorable brand experiences did just that, offering festivalgoers everything from personalized keepsakes and beauty touch-ups to hydration stations, hospitality spaces, and live DJ sets in a Ring Pop-shaped booth. Photo: Courtesy of ListerineThe brand also hosted a silent disco, which invited guests to “Swish to [Their] Own Beat.” Flavor HouseAt the wellness and hydration brand’s activation, guests could enjoy refreshing mocktails, giveaways, and surprise DJ sets. Photo: Courtesy of Live NationThe space also featured live DJ sets from a booth shaped, appropriately, like a giant cherry Ring Pop. The invite-only event offered live DJ sets and snacks and drinks from Hattie B’s, Batter & Berries, and Drip Collective.