The Brief Visitor spending reached a record $36.2 billion last year. Virginia welcomed 46.6 million overnight visitors and generated $2.6 billion in tax revenue. Virginia tourism spending reached a record $36.2 billion last year, Governor Abigail Spanberger announced, marking the fourth straight year of growth. Virginia’s momentum has carried into 2026, with the state’s hotel industry outpacing national growth through the first half of the year. Through June, hotel demand increased 3.1 percent compared to 1.8 percent nationwide, while hotel revenue grew 6.4 percent, reflecting continued strength in both business and leisure travel.