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Lila Iké Drops Official Music Video for ‘What It Feels Like’ on Feel It Riddim
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DancehallMag
Lila Iké just put out the official music video for “What It Feels Like,” her entry on the Feel It Riddim, and she shared it herself straight from her own channel.
The visual is now live on YouTube, announced directly through her social media without any major label fanfare just the link and the track.
The Feel It Riddim context matters here, because riddim releases are a whole culture unto themselves in reggae and dancehall.
Whether “What It Feels Like” becomes the standout cut from the Feel It Riddim is the kind of thing that plays out over days and weeks, not hours.
The video being official, not a lyric clip or a visualizer, suggests there’s real investment behind this one.