International Supermarket News backs the campaign led by M&S Food Managing Director Alex Freudmann, alongside Emily English and Dr Anisha Patel, calling for clearer rules on how retailers can communicate the health benefits of fibre to consumers. Freudmann has joined forces with nutrition communicator Emily English and Dr Anisha Patel in writing to the Health Secretary, calling for the rules governing fibre health claims to be reviewed. M&S research published earlier this year highlighted that 96% of UK adults are not meeting the recommended daily fibre intake of 30g. Beans, pulses, wholegrains, fruit and vegetables are familiar supermarket products. ISN backs the campaignInternational Supermarket News therefore supports the call from M&S Food, Alex Freudmann, Emily English and Dr Anisha Patel for the Government to review the rules surrounding fibre health claims.