PRIVEL Madrid: a growing private-label hubSpain is also strengthening its position in the international private-label market through PRIVEL – My Private Label Madrid. Private Label Trade Show will take place in Chicago on 15–17 November 2026 at the Donald E. Stephens Convention Center. Private Label Trade Show Chicago, USA 15–17 November 2026 PLMA World of Private Label Amsterdam, Netherlands 25–26 May 2027 PLMA Annual Private Label Summit Manchester, UK 28–29 October 2026 PLMA Packaging Conference Rotterdam, Netherlands 27 January 2027PLMA’s current event calendar also lists its Manchester Private Label Summit for 28–29 October 2026 and its U.S. Why private-label exhibitions matter more than everThe growth of private label reflects a fundamental change in the relationship between retailers, manufacturers and consumers. Private label is therefore no longer simply about producing a cheaper version of an established branded product.