AdvertisementSummary: The article explains the Order to Cash (O2C) cycle as a core, cross-functional business process that connects sales, operations, logistics, finance and customers from customer inquiry through order fulfilment, billing and collection of cash. Understanding the Order to Cash (O2C) CycleIn any business, winning a customer is only the beginning. This entire journey is managed through the Order to Cash (O2C) cycle. The Real Measure of an Effective O2C ProcessA strong O2C process should not be measured only by the amount of sales generated. It is a strategic business process that directly influences revenue, customer satisfaction, working capital, financial reporting and operational efficiency.