By Holland Cooke Consultant   As TV is touting its coming attractions, take a step back. We – inside the box – live-and-breathe radio. Listeners have their hands full just living and breathing. Their day is time-crunched and financially-challenged, and we want to be its soundtrack. But listening is free, unlike umpteen other purchase decisions they agonize. So what’s high-stakes to us is low-stakes to them. We only matter if we matter, and we’ve never had so much audio competition. This month, as the school year begins in so many places, the listeners local retailers want as customers revert to…