Gallery | 15 Photos August Anderson Jenna with Jeff’s Pizza Shop tosses pizza dough at their location in Ames, Iowa, Aug. 5, 2026. Originally opening in 2008, before expanding in 2009 and again in 2023, Jeff’s Pizza is an institution. Jeffery Thomas Uetz, the “Jeff” of Jeff’s Pizza, shared his history with pizza before opening the current shop in 2008. In 2007, Jeff and Jim’s Pizza in Menomonie became Jeff’s Pizza Shop. I opened Jeff’s Pizza Shop in Ames, IA in February 2008 with my brother Chris.