35 Toyota for 23XI Racing, would represent the Big 12 alongside Monster Energy. Earlier in 2026, it was announced that the Big 12 and Monster Energy were partnering for future athletic seasons. Because of that, Herbst, who is usually sponsored by Monster Energy, was also going to represent the Big 12 on the hood of his car“Go Cyclones, right?” “I’m from the west coast so I’m a Southern Cal guy, but I’m a Big 12 fan now with the partnership with Monster energy. The Big 12 is an exciting conference, wide-spread offenses, fun to watch, high speed.”