That is exactly what happened when a giant cardboard Marvel Comics retail display from 1976 arrived on eBay and sold for more than a lot of classic comics from the same era. Nothing more than a Marvel Comics-themed piece of shop furniture, it should probably have been dumped into a skip decades ago. Videos by ComicBook.comThe item turned out to be an officially licensed Marvel Comics Group retail display “dump,” a freestanding cardboard comic book holder measuring roughly four and a half feet tall by two feet wide. It was created to give store displays something other than a basic, bare shelf to house their Marvel merchandising. Stores also have a long history of disposing of items once they have served a purpose or when they close.