It appears Roblox may finally be getting serious about reducing the endless spam, copycats, and low-effort slop clogging players’ Home screens. These impostors are all competing to get a slot in players’ recommendations before whatever specific “blink and you miss it” Roblox trend they’re taking advantage of dies. Roblox has spent years tinkering and adjusting discoverability algorithms, but their latest attempt at a fix will apparently target something more in line with the player experience: replayability. The advice Ciancutti gives to creators is pretty direct: “The most important thing is to build games people want to play, and keep playing.” These longer term metrics give Roblox more data than a huge launch spike or brief run on the games monetized features.