Under the new policy, an “AI Persona” badge will begin appearing on some artist profiles from mid-September. Spotify said the label is intended to tell listeners when an artist’s public identity may be AI-generated rather than representing a real person. Artists can already disclose their use of AI through Spotify’s AI Credits system, which provides information about how AI contributed to a track’s creation. Starting on August 11, artists will be able to disclose through Spotify for Artists that their profile represents an AI Persona. From mid-September, the AI Persona badge will appear on relevant artist profiles, in search results and alongside tracks in playlists.