Known for its colourful womenswear, Proud Poppy Clothing is the latest Australian retail brand to enter voluntary administration. Proud Poppy Clothing falls into administration but founder says it’s “business as usual”The founder of Proud Poppy Clothing has told her customers it’s “business as usual” after the clothing retailer fell into voluntary administration last week. Proud Poppy Clothing operates an online shop front, as well as a small number of physical retail stores in Victoria and Queensland. Proud Poppy continues to tradeAccording to a notice published by the Australian Securities and Investments Commission (ASIC), Proud Poppy Clothing Pty Ltd was placed in voluntary administration on August 5. SmartCompany has contacted Proud Poppy Clothing and Hall Chadwick for comment.