The partnership follows an end-to-end strategic sponsorship engagement led by Bastion Experience, which worked alongside mycar from strategy through to signing and will continue to support the partnership through activation. Bastion Experience worked alongside mycar throughout the shortlisting process, identifying the Melbourne Stars as the preferred partner, capable of supporting the brand’s key commercial and marketing ambitions. Building on the strategic review, Bastion Experience led the commercial negotiation process, working closely with mycar and the Melbourne Stars to develop a partnership designed to deliver long-term value. Says Alex O’Shaughnessy, Head of Strategic Partnerships, Bastion Experience: “This is exactly the kind of work we love. Being trusted to deliver across the entire journey, not just one part of it, is what Bastion Experience is built to do.”