Shilla Stay will draw on its standardized operating system and experience across 17 properties in South Korea and China. Shilla Stay is a premium business hotel brand built around the concept of a “Smarter Stay.” In April 2026, Shilla Stay opened Shilla Stay Yancheng in Jiangsu Province, China, marking the brand’s first overseas expansion. Shilla Stay currently operates 17 properties across South Korea and China, including Shilla Stay Yancheng, which opened in April 2026 as the brand’s first overseas property. Its hospitality division, The Shilla Hotels & Resorts, includes three hotel brands: The Shilla, Shilla Monogram, and Shilla Stay, with 22 properties across South Korea, China and Vietnam.