The new brand platform, Charge Towards Change, reflects the University’s commitment to preparing students for the profound changes reshaping both Western Sydney and the world. Western Sydney University is equipping students with the critical thinking skills, adaptability and resilience they’ll need to take control of their future. Says Andrew Younis, Chief Marketing Officer, Western Sydney University: “Western Sydney is on the cusp of one of the most significant transformations in its history. Says Christina Aventi, Chief Strategy Officer, BMF: “Charge towards change evokes the energy of Western Sydney, born and bred in an ever-changing environment. But in these ambiguous times, you need to be fit for it, and with a Western Sydney University education, change is something to be savoured not feared.