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The Warehouse’s Kiwi mascot returns in new five-part episodic series via TBWA New Zealand
['Https', 'Campaignbrief.Com Author Ricki', 'Ricki Green']
Campaign Brief
The series sees The Warehouse’s long-lost Kiwi mascot return after a mysterious 20-year absence, with a story that stretches across YouTube, TikTok and TVNZ+.
Along the way, Kiwi encounters a cast of familiar local faces, including Mike McRoberts, Suzanne Paul, Harold the Giraffe, David Correos, Maria Williams and Mai FM’s Randy Sjafrie, each helping them find their place in modern Aotearoa.
Says Shane Bradnick, Chief Creative Officer, TBWA NZ: “In a world where brands often use mascots as quick social content generators, we wanted something different.
Says Rachel Hitchock, GM Marketing, The Warehouse Group: “Having Kiwi back where they belong feels incredibly special.
The five-part series is now live across YouTube, TikTok and TVNZ+