| BY Ricki Green |Melbourne specialty coffee roaster dc Coffee is switching Aussies on with a new brand platform and integrated campaign created in partnership with independent creative agency Hellions and a potentially dangerous amount of coffee. The campaign is the first brand campaign since dc Coffee started in 2004, and coincides with exclusive ranging in Woolworths. Says Trevor Simmons, CEO, dc Coffee: “dc is the most exciting, engaging coffee brand out there. Awesome coffee, distinct packaging and incredible value, dc Coffee is all about fuel and energy. Its visual language is designed to feel immediate, snappy and reactive, capturing the cause-and-effect moment of switching ON dc.