| BY Ricki Green |Harrisons Solar’s new platform targets future demand by pairing buyers with trusted, local experts who keep it simple. The campaign relies on a simple visual metaphor: Harrisons experts, literally living on top of rooftop solar panels. For homeowners navigating rising power bills and a market rife with category confusion, Harrisons is purposefully doubling down on what actually drives brand preference: human connection. Rather than just a clever tagline, ‘The Solar People’ is built as an enduring creative playground. The campaign launches nationwide across broadcast TV, BVOD, OOH, digital, social, and radio this week.