| BY Ricki Green |Dentsu Creative has launched the first campaign for nib’s new ‘Health Covered’ brand platform, using nostalgic creative to make health insurance more relatable for Australians. Health Covered marks a return to nib’s core role: helping Australians feel confident they have the right cover when it matters. The campaign ‘Winning at Health Insurance’, uses humour and nostalgia to challenge perceptions of a category often seen as complex. The campaign includes films directed by Revolver’s Matt Devine, featuring Aussies Winning at Health Insurance, Winning at Recovery, Winning at the Physio and Winning at Middle Age. We wanted to create something that felt familiar, entertaining and distinctly Australian, while making health insurance a little easier to relate to.”