Say what you want, but SiriusXM’s recent deal with 42 of Audacy’s local news and sports stations effectively acknowledges that local broadcast radio creates something valuable that a national platform cannot easily manufacture—local connection, personalities, relationships, and community identity. For years, satellite radio was positioned as one of the things that would replace terrestrial radio. This shows that radio content is becoming bigger than just the tower. living in Nashville can potentially listen to Philadelphia sports radio in the car. Right now, if you want to listen to WIP outside Philadelphia, you generally have to intend to listen to WIP.