The fact that this talent started radio in the late 70s doesn’t mean that their opinion is unique. Ratings are apparently not generating the levels of revenue they once did, and the ongoing erosion of AQH doesn’t bode well for the future. All with the intention that, as a financial decision is being discussed, the revenue directly connected to a talent means something. It seems as if no level of rating success can save a job. Generating revenue through ratings growth.