| BY Ricki Green |Independent digital agency The Thoughtful Agency has been appointed as Big Red Group’s affiliate agency, overseeing the company’s affiliate marketing strategy across its portfolio of brands, including RedBalloon, Adrenaline, Experience Oz and Everything New Zealand. Big Red Group is Australia and New Zealand’s largest experience network, recognised for delivering the highest quality and most memorable experiences across adventure, travel, lifestyle and corporate gifting. This new partnership reflects the company’s commitment to expanding its digital footprint and driving measurable growth through strategic affiliate marketing. Says John Boris, President, Big Red Group: “We are delighted to welcome The Thoughtful Agency as our affiliate-marketing partner. Says Chris Perkins, Affiliate & Partnerships Director, The Thoughtful Agency: “Affiliate marketing is a key channel for driving scalable growth while maintaining strong brand experience and delivering sustainable, efficient and effective results.